Discovery Communications on 1 November 2012 officially launched its kid channel, Discovery Kids in Andhra Pradesh which targets kids below the age of 11 years.
The channel was rolled out in three languages English, Hindi and Tamil in the month of October and is counted as the eighth channel in India, which is being run by Discover Communication.
Discovery is considered among the 10 most-viewed channels in India which have around 140 million viewers every year.
Also,Kids genre is considered third in terms of TV viewership, after entertainment and movies. If we take it in terms of advertisement revenue, this genre had a market of 300-400 crore rupees after the entertainment and movies genres.
The content designed by Discovery came after a thorough research and are kids friendly and rooted with learning as earlier it was revealed that a majority of parents did not approve of what their kids were watching.
The channel is going to include animation serials such as Kim which is adapted from Rudyard Kipling’s novel, Sally Bollywood, featuring the adventures of an intelligent girl detective and Howzzatt which is based on galli cricket.
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